--- title: About Cellaware Technologies | Warehouse Software description: Learn about Cellaware Technologies and the team behind ChatWMS, building practical warehouse software designed around the needs of operations teams. --- [![Cellaware\_Logo\_Color-01](https://www.cellaware.com/hubfs/Cellaware_Logo_Color-01.jpg)](https://www.cellaware.com?hsLang=en) - PRODUCT - [ChatWMS](https://www.cellaware.com/chatwms?hsLang=en) - Features - [Chat](https://www.cellaware.com/chat?hsLang=en) - [Dashboards](https://www.cellaware.com/dashboards?hsLang=en) - [Alerts](https://www.cellaware.com/alerts?hsLang=en) - [Reports](https://www.cellaware.com/reports?hsLang=en) - [Integrations](https://www.cellaware.com/integrations?hsLang=en) - RESOURCES - [Customer Stories](https://www.cellaware.com/customer-stories?hsLang=en) - [Trust Center](https://trustcenter.cellaware.com/) - [Documentation](https://chatwms.io) - [Blog](https://www.cellaware.com/blog?hsLang=en) - [ChatWMS Support](https://www.cellaware.com/cellaware-portal?hsLang=en) - [CUSTOMERS](https://www.cellaware.com/customers?hsLang=en) - COMPANY - [About Cellaware](https://www.cellaware.com/about-cellaware) - [Careers](https://www.cellaware.com/careers?hsLang=en) - [PARTNERS](https://www.cellaware.com/partners?hsLang=en) [GET A DEMO](https://www.cellaware.com/request-a-demo?hsLang=en) ABOUT CELLAWARE # Built By Warehouse People, For Warehouse People. We build practical technology that makes warehouse data easier to access, understand, and use. [EXPLORE CHATWMS](https://www.cellaware.com/chatwms?hsLang=en) ![Warehouse team member working in a distribution center](https://www.cellaware.com/hubfs/Warehouse%20worker%20taking%20package%20in%20the%20shelf%20in%20a%20large%20warehouse%20in%20a%20large%20warehouse.jpeg) **OUR STORY**   # We Knew The Problem # Because We Lived It.   Getting a simple warehouse answer should not require reports, analysts, or digging through the WMS. Cellaware was created to make warehouse data easier for operations teams to use.     **The idea was never to replace the WMS. It was to make the data inside it more useful.** BUILT FROM EXPERIENCE # Operations Knowledge. Technical Depth. Built by leaders with deep experience across warehouse operations, technology, data, and software. ![Cellaware co-founders Danny Glass and Luke Hoffman](https://www.cellaware.com/hubfs/company_retreat%20image.png "Cellaware co-founders Danny Glass and Luke Hoffman") [![Danny headshot](https://www.cellaware.com/hubfs/Danny%20headshot.png)](https://www.linkedin.com/in/daniel-glass-b56aa08a/) #### Danny Glass Co-Founder & CEO Danny leads product and technology, bringing nearly 15 years of experience across warehouse systems, consulting, and software development. [FOLLOW DANNY ON LINKEDIN](https://www.linkedin.com/in/daniel-glass-b56aa08a/) [![Luke headshot](https://www.cellaware.com/hubfs/Luke%20headshot.png)](https://www.linkedin.com/in/lukhoffm/) #### Luke Hoffman Co-Founder & COO Luke leads operations, growth, and customer strategy, with nearly 15 years of experience across warehouse operations and supply chain technology. [FOLLOW LUKE ON LINKEDIN](https://www.linkedin.com/in/lukhoffm/) OUR APPROACH # Practical Technology For Real Warehouse Operations Built around the way warehouse teams actually work. #### **Operations First** Start with the people running the warehouse. #### **Technology With Purpose** Use technology where it creates real value. #### **Transparency Matters** Make the data and logic easy to understand. #### **Work With What You Have** Fit into the systems already running the operation. OUR JOURNEY ## Built For The People Running The Warehouse Cellaware started with a belief that warehouse technology could do more for the people closest to the operation. Since then, ChatWMS has grown from an idea into a platform used across live warehouse environments. 2020 ### Cellaware Is Founded We founded Cellaware around a simple belief: warehouse technology should be built for the people running the operation, not just the people reviewing it.     2022 ### We See What's Possible When ChatGPT arrived, we immediately saw the potential for natural language to change how warehouse teams interact with their systems and data. 2023 ### ChatWMS Goes Live We released the first version of ChatWMS and proved the idea: operations teams could use conversational technology to interact with WMS data.     2024 ### Into The Warehouse ChatWMS entered its first live warehouse environment with Kenco. The successful pilot proved the technology could work inside real operations with real users and real warehouse data. 2025 ### From Product To Platform ChatWMS expanded into additional warehouses and entered the UK through our first reseller partnership. **4** Additional Warehouses **UK** First International Deployment **ISO** 27001 Certified     2026 ### Building What Comes Next ChatWMS continued to grow across customers, regions, and warehouse environments while Cellaware invested in the next stage of the company. **24** Warehouses **65K+** Questions Asked **TechFW** Joined In August **New Site** Cellaware.com Relaunched   WHAT’S NEXT ## The Mission Is Getting Bigger More warehouses. More WMS platforms. More ways for operations teams to use their data. ### More Warehouse Systems Expand ChatWMS into more WMS environments. ### More Ways To Use Data Keep building beyond chat with dashboards, alerts, and reports. ### Still Operations First Keep the technology focused on the people running the operation. READY TO SEE IT IN ACTION? ## See What Warehouse Data Can Do Give operations teams easier access to the data already inside their WMS. [EXPLORE CHATWMS](https://www.cellaware.com/chatwms?hsLang=en) ![cellaware-logo](https://www.cellaware.com/hubfs/logo.png) **Cellaware Technologies** Fort Worth, TX ### Product - [ChatWMS](https://www.cellaware.com/chatwms?hsLang=en) - [Chat](https://www.cellaware.com/chat?hsLang=en) - [Dashboards](https://www.cellaware.com/dashboards?hsLang=en) - [Alerts](https://www.cellaware.com/alerts?hsLang=en) - [Reports](https://www.cellaware.com/reports?hsLang=en) ### Resources - [Customer Stories](https://www.cellaware.com/customer-stories?hsLang=en) - [Blog](https://www.cellaware.com/blog?hsLang=en) - [Documentation](https://chatwms.io) - [Support](https://www.cellaware.com/cellaware-portal?hsLang=en) - [Trust Center](https://trustcenter.cellaware.com/) - [Early Integration Program](https://www.cellaware.com/early-integration-program?hsLang=en) ### Company - [About Cellaware](https://www.cellaware.com/about-cellaware) - [Customers](https://www.cellaware.com/customers?hsLang=en) - [Partners](https://www.cellaware.com/partners?hsLang=en) - [Careers](https://www.cellaware.com/careers?hsLang=en) - [Request a Demo](https://www.cellaware.com/request-a-demo?hsLang=en) © 2026 Cellaware Technologies LLC All rights reserved | [Privacy Policy](https://cellaware.com/cellaware-privacy-policy?hsLang=en) | Cookie Settings [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)